Codon Consulting | Project | Increased Sales through Personalized Marketing

A global fashion brand were experiencing low purchase and click-through rates from their member email marketing efforts and needed help to improve the user experience.

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Using AI to improve the segmentation of customers and products, we were able to present more relevant offers and recommendations to the right customer, leading to significantly greater click-through rates and purchases.

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A global fashion brand were experiencing low purchase and click-through rates from their member email marketing efforts and needed help to improve the user experience.

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Value for the client:

Significantly increased purchase rate as compared to prior levels
Increased loyalty and positive brand-effects

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